WholeFoods Magazine

WholeFoods Magazine was founded in 1977 and has been owned and run by Wainer Finest Communications since 1984. Natural products industry members have relied on WholeFoods Magazine to stay informed and educated . The longest-tenured media outlet of its kind in the natural products industry, we are a full-service media company run by Wainer’s Finest Communications. We focus on how to help you improve your business and take advantage of emerging opportunities within the industry and the world at large.

In addition to WholeFoods Magazine, we educate through The Natural View podcast, Naturally Informed educational events (in partnership with Industry Transparency Center), weekly In The Know newsletters, the SourceBook Directory (the natural products industry's most comprehensive directory), web exclusives and breaking news on WholeFoodsMagazine.com, and more, so you can get your information in the formats that are most convenient for you!

Natural products retailers, brands, ingredient suppliers, healthcare practitioners and other industry partners throughout the supply chain: We deliver the know-how you need to best serve your customers and grow your business. Stay up-to-date on breaking research, trend insights, formulation opportunities, staffing strategies, best business practices, merchandising and marketing strategies, legal and regulatory insights, and so much more with WholeFoods Magazine. And celebrate with us! Throughout 2024, we are celebrating our 40 year anniversary under the ownership of the Wainer family.

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