Tuesday, February 4th

1:30pm – 2:00pm


The GOED team is pleased to welcome everyone to Barcelona and GOED Exchange 2020.

2:00pm – 3:00pm

Opening Keynote: What Their Google Searches Say about Your Potential Customers (Sponsored by Golden Omega)

Seth Stephens-Davidowitz, New York Times best-selling author of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, and former Google data scientist, will present a unique look at the human psyche by exploring how peoples’ Google searches show what they’re really thinking. From groundbreaking insights into consumer behaviors and choices on everything from race, politics, economics and sexuality — plus customized research on health and wellness and omega-3s, and a look into the methodology and tools he uses to gather these insights — Dr. Davidowitz’s presentation promises to shine a unique light on consumer thinking that can help businesses think differently about how to approach consumers.

3:00pm – 3:45pm

Coffee Break and Book Signing

Join us for coffee and networking, along with a book signing by Dr. Davidowitz.

3:45pm – 4:45pm

Historical Perspectives on Omega-3s

This presentation is meant to set the stage for the conference theme of “growth” by providing a retrospective look from industry experts on developments that have brought us to where we are today. Our speakers will offer two very different and unique perspectives on the evolution of the omega-3 industry, one from the perspective of the challenges of linking science and policy through the years, and the other, a look at how the industry has evolved in terms of the measurement and analytical tools that are so important to maintaining our quality persona and consumer trust.

4:45pm – 5:15pm

Omega-3 Clinical Study Database Debut

For the past several years, GOED has been working on the creation of a one-of-a-kind database cataloging every human study on EPA and DHA omega-3s. This clinical study database is now in the midst of Phase 2 data extraction, which will allow us to filter and search the more than 4000 studies according to demographics, dosage, intervention and outcome, and will soon be made available to the world. Whether you’re interested in claims substantiation, a rebuttal of the latest negative headline on omega-3 science or highlighting the gaps in research as you plan your next scientific study, this database is your answer and GOED Exchange attendees will get a sneak peek into the inner workings of the infrastructure.

6:30pm – 8:00pm

Join Us for our Opening Reception (Location TBD)

Wednesday, February 5th

9:00am – 10:30am

Innovations, Consumer Insights and Market Dynamics: Keys to Stimulating Growth in the Omega-3 Category (Sponsored by BASF)

Stimulating new growth in the global omega-3 market is key to future success in the sector, and understanding the drivers that can impact that growth are crucial in a relatively mature market. This session will provide a market analysis of the global market for omega-3s, with a focus on trends that may be impacting growth — new product launches, marketing claims, delivery forms, changes in consumer behaviors toward health and wellness products, etc. — and the key insights necessary to move the needle for omega-3 sales. The presentation will provide a contextual comparison of the markets in Asia Pacific, North America and Europe, and will include actionable insights that attendees can use to stimulate new growth in their businesses.

10:30am – 11:00am

Featured Speaker: Dosage Matters

A groundbreaking research paper about the role of omega-3 dose in cardiovascular response will be submitted for publication in September 2019. This presentation, by co-author and respected cardiologist Dr. Chip Lavie, will highlight the key elements of the research and discuss the clinical implications for healthcare providers everywhere.

11:00am – 11:30am

Coffee Break

Network with fellow attendees and visit event sponsors in the Gaudi conference foyer.

11:30am – 1:00pm

Focus on the Brain

Speakers will include a prominent researcher in the field of  depression, an expert on the role of omega-3s in psychiatric disorders and cognitive health and the co-author of a study on how omega-3s can impact control over aggression.

1:00pm – 2:00pm


Join us in Gaudi 1 and 2 for lunch with your fellow attendees.

2:00pm – 3:30pm

The “C”s of Change: Omega-3 Policy in College, Canada and China (Sponsored by DSM)

Although it’s so important to effect policy change at local and global levels, the connection between omega-3 science and policy change is not always an easy one to forge. Similarly, understanding and navigating the regulatory environment in a given geography can be fraught with challenges. This session will showcase a success story at the local level — collegiate sports in the US — highlight a case study of policy change in motion in the Canadian government, and offer an analysis of the ever-changing regulatory landscape in China with an emphasis on health food registrations and filing requirements.

3:30pm – 4:00pm

Coffee Break

4:00pm – 5:15pm

Omega-3s And…

As the theme of this year’s GOED Exchange is “growth” this session will take a look at potential new areas of growth by combining omega-3s with other synergistic ingredients. We’ll showcase four ingredients that have a ‘story’ to tell about why a combination product might make sense. From Vitamin K and choline to the somewhat controversial CBD or tried-and-true carotenoids (but they’re not just for eye health!), listen to speakers from the relevant ingredient suppliers help you think about new ways to expand your business.

7:00pm – 11:00pm

Gala Awards Dinner (Casa Llotja de Mar)

Thursday, February 6th

9:00am – 9:30am

The Changing Medical Paradigm: How Tele-Medicine is Affecting the Patient/Doctor Conversation

By 2020, 50% of interactions with doctors in the US will be virtual. What does this mean for the omega-3 industry as it looks to educate healthcare practitioners of the future? Dr. Femke Ellens, MD, medical director of Teladoc Health, a global virtual care provider that provides online and on-the-phone medical advice to consumers around the world, will provide a look into this world. The presentation will highlight changes in consumer preferences for lifestyle medicine vs. sick care; how the patient-doctor dynamic is changing with the rise of telemedicine; and how things differ from culture to culture. Dr. Ellens will also highlight the changing vocabulary in medical conversations today and look at how technology is evolving past the traditional “Hippocratic concept of medicine.”

9:30am – 11:00am

Beyond Supplements

While the dietary supplement market is the largest global end use market for omega-3s, there are more markets to be considered as we focus on growth opportunities, and this session focuses on the world beyond supplements. Featuring experts on pharmaceuticals, pet foods and cell-based omega-3s, this session promises to provide new avenues of exploration for omega-3 companies.

11:00am – 11:30am

Coffee Break

11:30am – 1:00pm

Interactive Session: Sensory Standards for EPA & DHA Oils

The sensory properties of edible oils are a key aspect to consider in product development and customer acceptance, as sensory attributes can vary substantially and determine an oil’s use in different types of products.  A collaboration of omega-3 companies in Norway has been developing a sensory classification for marine oils with a well-founded connection between an oil’s chemical properties and a quantifiable sensory perception. In this session we’ll cover how the sensory properties of oils are studied, and the implications for finished product development, as well as explain the new standard and how it can complement a marine oil certificate of analysis with a rating of the sensory quality of a fish oil or concentrate. The session will include an interactive tasting experience of omega-3 oils for all attendees.

1:00pm – 2:00pm

Lunch and a surprise

2:00pm – 3:00pm

Spotlight on Peru (Sponsored by TASA)

An integral country in the world of omega-3s is Peru. Home to the world’s largest single in-country fishery, harvesting hundreds of thousands of metric tons of anchovy per year for the majority of omega-3 supplements on store shelves, Peru is sometimes an enigmatic link in the supply chain. This session will seek to demystify the region and provide background on the evolution of anchovy biomass, the fishery’s catch and quota system, changes in production and EPA/DHA yields and how these changes impact the worlds of feed versus food. Also covered will be SNP’s recent sustainability report — a first in the world — and the progress toward MSC certification.

3:00pm – 3:30pm

Omega-3s and the Elite Athlete—Perspective from FC Barcelona’s Nutrition Team

Omega-3s have potential in the area of sports nutrition, and research, while still emerging, looks promising. One group of elite athletes, the players on the FC Barcelona futbol club, are experiencing the benefits of omega-3s firsthand. Dr. Antonia Lizarraga is a sports nutrition researcher at the University of Barcelona and head of the nutrition department for FC Barcelona working with nutritionist Mireia Porta. They will provide a background on the training and nutritional requirements of the elite athletes they work with — including futbol (men and women), basketball, futsal, hockey, and handbol players —  and the philosophy behind incorporating omega-3s into the nutritional regimen. They will also share the nutritional strategies used for situations like injury protocols, inflammation reduction or exercise recovery.

3:30pm – 4:00pm

Closing Comments

4:00pm – 5:00pm

Closing Coffee and Cordials