Agenda

Monday, February 14th

2:00pm – 4:00pm

Attendee Registration

Welcome to GOED Exchange 2022.

Pick up your badges and goodie bags in the Las Olas foyer.

5:00pm – 8:00pm

Informal Welcome Party (sponsored by Nutrasource)

The Exchange's informal welcome party, hosted by GOED member Nutrasource, will take place on the patio at the Piazza Italia Restaurant, 904 E Las Olas Blvd, a 10-minute cab ride from the Westin hotel. Join us for a drink and an appetizer — including a Nutrasource and GOED signature cocktail — before heading out to dinner at Las Olas.

Tuesday, February 15th

9:00am – 10:30am

Registration and Pre-Event Coffee

10:00am – 10:15am

Clinical Study Database Demo (live-streamed for virtual attendees)

Virtual attendees are invited to see a quick live demo of GOED's Clinical Study Database, which debuts at GOED Exchange 2022. Log on to view in your event app.

10:45am – 11:30am

Welcome Remarks

This session will be live-streamed.

11:30am – 12:30pm

Keynote: How to Spark Innovation

This session will be live-streamed.

One of the biggest myths in business is that innovation is expensive, complicated, and time consuming. What if most successful innovations are actually cheap, straightforward, and fast? In this interactive keynote innovation expert Paul Rulkens will discuss how to think differently and make high performance innovation accessible for everyone. Application of these ideas will give you the opportunity to take control of consistently reinventing your organization, and stand apart in the marketplace like a tall giraffe surrounded by tiny field mice.

12:30pm – 2:00pm

Lunch (sponsored by Algarithm)

2:00pm – 3:00pm

Omega-3 Science

Omega-3 science continues to grow on a daily basis and this session provides a snapshot of ongoing important research from two key experts, covering the areas of prenatal health and questions around EPA and DHA biosynthesis.

3:00pm – 3:30pm

Networking Break (sponsored by MBP Solutions)

3:30pm – 5:00pm

Understanding Consumers

At the heart of commercial success for everyone in the audience is the omega-3 consumer, and understanding the consumer’s buying habits is key. Our Understanding Consumers session looks at the consumer in the two largest economies in the world, the US and China, as well as the rapidly growing market of India, with the latest data on consumer behaviors and trends in these three important markets.

6:00pm – 7:30pm

Opening Cocktail Reception (sponsored by TASA)

Join us on the pool deck overlooking the ocean for a welcome cocktail and hors d’oeuvres, followed by dinner on your own.

Wednesday, February 16th

8:00am – 9:00am

Breakfast

9:00am – 10:30am

Personalized Nutrition (sponsored by Omega Quant)

This session will be live-streamed.

As genetic testing, wearable health tracking devices and the use of Artificial Intelligence (AI) technology have become mainstream, interest in personalized nutrition has skyrocketed. This session attempts to uncover how this trend relates to omega-3s by examining the science of how omega-3 effectiveness is impacted by genetics, hearing a success story on a company that built a personalized food business and learning from an early-stage case study in our own space.

10:30am – 11:00am

Networking Break (sponsored by Orivo)

11:00am – 12:00pm

Omega-3s and Sustainability (sponsored by DSM)

This session will be live-streamed.

Any time the conversation is about natural sources of nutrients, sustainability is always a key focus, and the fishing industry has been part of this conversation for decades. Recently, though, consumer interest has moved beyond questions focused only on the health of the oceans to a broader interest in companies' overall environmental, social, and governance-related (ESG) impact. Part of GOED’s strategic focus is better understanding global social responsibility schemes and how our members fit into ESG issues and the corporate social responsibility (CSR) models that address them. This session will showcase where GOED members are in their sustainability journeys and also include a panel discussion with key brands who are intimately involved in the consumer conversation on this important topic.

12:00pm – 1:30pm

Lunch (sponsored by KD Pharma)

1:30pm – 2:45pm

Unique Omega-3 Sources

The omega-3 industry is unique in the scope of EPA and DHA sources available on the market. This session will highlight three unique sources, herring roe, calanus and genetically-modified canola omega-3, as well as include a presentation on a unique new technology, lysophosphatidylcholine.

2:45pm – 3:30pm

Featured Speaker: The Future of Retail

COVID-19 turned retail on its head around the world and changed some consumer shopping behaviors permanently. Even before the pandemic, though, retail paradigms were shifting across the globe. Hear from retail expert Joe Jackman on retail developments and best practices from around the world and how the pandemic and other emerging global trends will impact the retail landscape of the future.

3:30pm – 4:00pm

Lifetime Achievement Awards

4:00pm – 5:00pm

End-of-day Networking Break (sponsored by Catalent)

We are having a special treat for Wednesday afternoon's networking break, courtesy of Catalent. Join us in the Las Olas lobby and let our guest barista whip your favorite hot beverage.

7:00pm – 10:00pm

Gala Dinner (sponsored by Wiley Companies)

Our gala dinner takes place on the Floridian Princess, a luxury yacht docked at Bahia Mar Ft. Lauderdale (a 10 minute drive from the hotel). Guests will be bussed from the hotel and enjoy a three-hour luxury cruise, returning to the hotel around 10:30 pm. RSVPs requested.  

Thursday, February 17th

8:00am – 9:00am

Breakfast

9:00am – 10:30am

Peeking into the Future: SPMs and Other Hydroxy Fatty Acids (sponsored by BASF)

This session will be live-streamed.

With EPA and DHA omega-3 market growth slowing in many regions, the question is, where should we as an industry be looking for the next growth area and on which technological and scientific developments should we focus? SPM’s (specialized pro-resolving mediators) are omega-3 fatty acid derivatives that include resolvins, protectins and maresins, with potent biological activity of importance to the resolution of inflammatory disorders. These hydroxy fatty acids have potential to drive future growth in the omega-3 market and this session is designed to help the audience understand the science and the market opportunity that this category presents as well as potential challenges for product developers to consider.

10:30am – 11:00am

Featured Presentation: EPA vs. DHA

This session will be live-streamed.

There have been questions for years on the benefits of EPA versus DHA and which health outcome or condition might be better suited for one fatty acid versus the other. The success of high EPA pharmaceutical products have challenged supply chain dynamics and added a sense of urgency to the conversation. Now that GOED has finished the data extraction for our clinical study database, we can answer the question, “What does the science say?”

11:00am – 11:30am

Networking Break (sponsored by Algaecytes)

11:30am – 1:00pm

Omega-3 Supply Chain Dynamics

In planning for a safe and efficient supply chain, omega-3 producers must stay on top of a host of relevant issues, and this session brings together three important topics to consider. Is blockchain the future of omega-3 production? Is our industry ready to comply with intentional adulteration requirements in the US (Spoiler alert: the FDA doesn’t think so) and is the omega-3 industry prepared for the upcoming Marine Mammal Act from the National Oceanic and Atmospheric Administration (NOAA)?

1:00pm – 2:00pm

Lunch

2:00pm – 3:00pm

Marketing to Hispanics

As Hispanics become a larger minority segment of the US population, understanding their unique challenges, behaviors and attitudes is a key component to a successful marketing campaign. In this session, we’ll look at consumer research on Hispanics as well as hear from a panel of experts that can shed some light on this important consumer group.

3:00pm – 4:00pm

Closing Keynote: Changing Human Behavior

Dr. Damon Centola is a professor of Communications, Sociology and Engineering at the University of Pennsylvania and author of the book Change: How to Make Big Things Happen. His research into how ideas spread and can effect lasting change in consumer behavior is groundbreaking and this presentation promises to provide new insights into how to alter your pre-existing beliefs and drive change in consumer behaviors.